Deliciously Ella's recipe book is best-seller (2024)

A self-confessed 'sugar monster', who was struck down with a rare illness that attacked her nervous system and left her bed-bound, cured herself through healthy eating - and now she's cashing in.

In an effort to turn her life around, Ella Woodward, 23, embraced a fully vegan lifestyle and managed to beat her illness and launch her own successful business, which has lead to the release of her debut recipe book documenting her story and sharing her healthy living tips.

Ella, whois the eldest daughter of Camilla Sainsbury, the supermarket heiress, and Labour MP and former Cabinet minister Shaun Woodward, blames her former diet for a multitude of problems.

Ella Woodward, 23, embraced a fully vegan lifestyle to beat her POTS syndrome. She started blogging about her healthy living journey at Deliciouslyella.com, which has lead to the release of her debut recipe book documenting her story and sharing her healthy living tips

Her childhood was extraordinarily privileged but her diet, by her own account, was appalling and she blames it for her poor health.

In 2011 Ella was diagnosed with a relatively rare illness called Postural Tachycardia Syndrome, or POTS.

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The syndrome effectively breaks down your autonomic nervous system: the system that controls everything that is meant to happen automatically in the body - so your heart beat, digestion, circulation and immune system.

Speaking to MailOnline, Ella said: 'As you can imagine this had a pretty devastating effect on my life. I literally couldn’t walk down the street, I slept for 16 hours a day, was in chronic pain, had blackouts, never-ending heart palpitations, unbearable stomach issues, constant headaches - the list goes on.'

Ella, who is the eldest daughter of Camilla Sainsbury, the supermarket heiress, and Labour MP and former Cabinet minister Shaun Woodward, blames her diet for a multitude of problems but her has fully recovered ever since overhauling her sugar-filled lifestyle

Ella, who lives in London, was bed-ridden 95 per cent of the time and prescribed conventional medication and steroids for about six months but they didn’t make much difference so she decided to make a change herself.

'I began researching natural healing which is how I came to change my diet. Overnight I gave up refined sugar, gluten, dairy, anything processed or refined and meat,' she said.

ELLA'S ONLINE REACH

Blog: over 17 million hits

App: 70,000 downloads

Instagram: over 250,000

Facebook: over 64,000

Twitter: over 25,000

YouTube: over 420,000 views

'It was a huge change from someone that lived off a delicious mixture of Ben and Jerry’s Cookie Dough ice cream; mountains of Cadbury’s caramel chocolate, lots of fizzy pick-n-mix and millions of jars of peanut butter and strawberry jam eaten with a spoon.

'I noticed a difference after just a few weeks of eating well though and 18 months later I was able to come off all the medication - which I should have been on for life - and now feel absolutely amazing.'

Ella tracked her progress and shared all her favourite recipes via an online blog, Deliciously Ella.

She quickly saw her internet fame sky-rocket, garnering 17m blog hits, 250,000 Instagram followers and 420,000 YouTube viewers, who avidly follow her colourful 'food p*rn' snaps and enthusiastic attitude to clean living.

Brimming with tantalising photography of Ella's fresh, simple recipes, this book is sure to inspire readers to embrace a new mind-set that celebrates food and lets natural ingredients shine

Ella, who studied History of Art at the Duke and duch*ess of Cambridge's University, St. Andrews, was so inundated with recipe requests that she decided to launch an app and runs regular cookery classes and supper clubs.

While Ella starts the day with a green smoothie and follows with salad bowls, hearty soups, kale chips and homemade houmous, we don't all have the time or taste for that.

The lifestyle guru advises: 'I think just making one small change a day is amazing, just adding in one new serving of fruit or vegetables a day is fantastic, some sweet potato wedges or guacamole make an insanely delicious addition to any meal and they’re such an easy place to start.'

I think just making one small change a day is amazing, just adding in one new serving of fruit or vegetables a day is fantastic

And that's where her new namesake book comes in.Brimming with tantalising photography of Ella’s fresh, simple recipes, this book is sure to inspire readers to embrace a new mind-set that celebrates food and lets natural ingredients shine.

It contains over 100 brand new recipes from energising breakfasts and quick snacks to simple suppers and sweet treats – think creamy coconut porridge, buckwheat and beetroot risotto, courgette noodles with avocado pesto, and zingy key lime pie.

She also gives practical advice on the key ingredients you’ll need in your store cupboard and how to prepare them, and provides menu ideas for dinner parties, picnics and Sunday lunches.

And it seems the book has already taken the country by storm and it’s not even officially published yet.

It has been the number. 1 bestseller on amazon.co.uk for over a week now, and her publishers have already re-printed the book six times and push back publication date by a week to keep up with demand.

Ella suffered from a rare illness that left her mostly bed-bound but discovered a vegan lifestyle and has cured herself - and now she's sharing her story in the glossy pages of her new recipe book

Ella gave up refined sugar, gluten, dairy, anything processed or refined and meat - and noticed the difference within two weeks

So how does it feel? 'Pretty crazy really,' said Ella. 'I never expected the book to do anywhere near as well so it’s quite a surreal feeling, good surreal though! I’m really happy that so many people want a book that helps them eat better though, it’s amazing to know that society is getting excited about healthy eating.'

Ella is also training as a nutritionist at the College of Naturopathic Medicine, was recently named as Red magazine’s Blogger of the Year 2014, and is one of ESPRIT’s Everyday Amazing muses for Autumn/Winter 2014.

But Ella isn't interested in making money, she simply wants to inspire people to adopt her way of life and hopes it can help them like it helped her.

She said: 'It's beyond inspiring to read that Deliciously Ella has impacted people’s lives in this way and I’m still so touched and humbled every time I read an email or comment saying that I’ve made such an impact.'

Ella, who tries her best to reply to as many questions on social media and her blog as possible, says her favourite thing is being able to help people get excited about healthy food.

'It’s so amazing to get emails and messages from people who’ve changed the way they eat through my recipes and now feel great. I love being able to share everything I’ve learnt with people and knowing that it makes a difference to someone makes this all so worthwhile,' she said.

The budding chef is so excited about everything she has going on that she's 'not totally sure' what the future holds.

She concluded: 'I’m not planning on making any major changes but the ultimate plan is to be the go-to site for all things related to health, happiness and wellness.

'In five years time, I will hopefully still be running Deliciously Ella and I want to expand the company over the next few years but I don’t have any particular goals or specific plans at the moment.'

SNEAK PEEK OF ELLA'S FAVOURITE RECIPES

OATY SMOOTHIE

Makes 1 large glass

Ella's oaty smoothie

4 brazil nuts 1½ mugs oats (180g), 1 ripe banana, peeled, 2 Medjool dates, pitted, 1 heaped teaspoon ground cinnamon, 1 teaspoon honey, optional superfoods: 1 teaspoon maca and/or 1 teaspoon baobab powder

Leave the brazil nuts and oats to soak in a bowl of cold water for an hour or so to soften, or overnight.

Drain the water from the oats and nuts and then place them in a blender with the peeled banana, pitted dates, cinnamon, honey, maca and/or baobab powders, if using, and ½ mug (150ml) fresh water. Blend until smooth and creamy.

Key Lime Pie

This Key Lime Pie is one of the more adventurous recipes in the book and I’m sure that as you look at the ingredients list, you’ll be questioning whether or not it really does taste good; so you’re going to have to trust me that it does taste wonderful. The avocado and coconut milk together make the dessert insanely creamy, while the lime gives it a fantastically fresh flavour and the maple syrup adds some delicious sweetness. Don’t worry, you can’t taste the avocado in it at all!

Serves 10–12

For the base

2 mugs almonds (400g) about 30 Medjool dates (600g),pitted

2 tablespoons coconut oil

For the middle

5 very ripe avocados

juice of 3 limes (30ml)

¾ mug maple syrup (225ml)

Ella's key lime pie

4 tablespoons coconut milk (I take the tablespoons from the solid part of the milk in the tin, not the liquid part)

1 more lime, to grate

For the base

Start by making the base. Place the almonds into a food processor and blend for a minute or so until they break down into pieces (not as smooth as a flour though).

Add the dates to the food processor with the coconut oil and blend again, until the dates have all been crushed and the mix is sticky.

Use a spatula to press the almond and date mix firmly into a 20–25cm cake tin – the base should be about 2–3cm thick and very compact. Leave the base to one side while you make the middle.

For the middle

Scoop the flesh out of the avocados, discarding the stones, and place all the flesh into your food processor.

Add in the lime juice, maple syrup and coconut milk and blend until the mix is totally smooth and creamy.

Pour the mix onto the base and place the cake tin in the freezer to set for about an hour and a half – you want it to be firm but not frozen!

Once you’re ready to serve, grate the zest of the remaining lime over the top of the pie.

Top tip Make sure that the flesh of your avocados is really green.

If they have brown spots in them, then your pie will look less vibrant green and more swamp colour!

Coconut Thai Curry with Chickpeas

This Coconut Thai Curry was the first recipe I did for this book and it’s still one of my favourites! The coconut milk makes it wonderfully creamy, while the ginger, chilli flakes, coriander and miso add a fantastic array of different flavours. The chickpeas make it really hearty too, so it’s amazingly filling. I love it served with brown rice, but it’s delicious with buckwheat too or brown rice pasta. It keeps really well, so you can make extra portions of it to store in the fridge to fuel you through the week.

Coconut Thai Curry with Chickpeas

Serves 4

2 x 400ml tins coconut milk

2 x 400g tins tomatoes

2-3cm piece of fresh ginger, peeled and grated

1-2 teaspoons chilli flakes

1 large butternut squash (1kg)

2 medium aubergines (600g)

Handful of fresh coriander, finely chopped

1 x 400g tin chickpeas, drained

3 teaspoons brown miso paste

Brown rice, to serve salt and pepper

Preheat the oven to 200°C (fan 180°C).

Put the coconut milk, tinned tomatoes, grated ginger and chilli into a large saucepan with a sprinkling of salt and pepper and allow it to heat until boiling.

As it heats up, peel the squash and cut both the squash and the aubergines into bite-sized pieces. Add these to the coconut and tomato in the pan.

Allow the mixture to cook for about 30 minutes in the oven, at which point add the coriander and chickpeas to the pan with the miso and place the pan back in the oven for 30 minutes. It’s ready when the squash is soft.

Serve the coconut curry with the brown rice. Store any leftovers in an airtight container in the fridge or freezer.

Top tip

If you don’t like chickpeas, you can leave these out. You can also substitute any of the veggies for other ones you have in the house; cauliflower, courgettes and sweet potatoes are all delicious.

www.deliciouslyella.com Deliciously Ella will be published on 29th January by Yellow Kite, £20

Deliciously Ella's recipe book is best-seller (2024)

FAQs

Which cookbook should I buy? ›

Read on for the 35 best cookbook picks that exalt vegetables, preserve traditional cuisines, and inspire new ideas in the kitchen.
  • The French Laundry Cookbook. ...
  • Mastering the Art of French Cooking. ...
  • White Heat. ...
  • My Bombay Kitchen. ...
  • The Cooking of Southwest France. ...
  • The New Basics Cookbook. ...
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  • Cleora's Kitchens.
Feb 14, 2024

What was Deliciously Ella diagnosed with? ›

Just over a decade ago, Ella Mills was a student and had been diagnosed with a condition called postural tachycardia syndrome, a nervous system abnormality that meant she couldn't control her heart rate and blood pressure. She was prescribed a co*cktail of medications, with limited success, and sank into depression.

What was Deliciously Ella's first book? ›

Woodward writes about food in a blog she founded in 2012 named Deliciously Ella which was also the title of her first book, published in 2015. Her second book, Deliciously Ella Every Day was released in January 2016. A third book, Deliciously Ella With Friends was released in January 2017.

Who is the owner of Deliciously Ella? ›

10 Years of Deliciously Ella: A Candid Conversation with Founder Ella Mills and CEO Matthew Mills.

Which cookbook has sold the most copies? ›

More than 75 million copies of the book have been sold since it was first published in 1950. Owing to the dominant color of the book's covers over the years, the Betty Crocker Cookbook is familiarly referred to as "Big Red", a term that General Mills has trademarked.

Are cookbooks worth buying? ›

A cookbook might teach you how to diagnose and correct your technique. Take, for example, the cookbook “Salt Fat Acid Heat,” which breaks down cooking into the basic elements. Once you understand the way certain elements work together, you can walk away a better cook. Using cookbooks can also simply be a delight.

What is the Deliciously Ella diet? ›

Each day has three balanced meals and a snack, which collectively meet your nutritional requirements and total 1800-2000 calories each day. There are +50grams of protein, +30grams of fibre, great sources of healthy fats, and the RDA of calcium, magnesium, iron etc are all met.

Is Deliciously Ella still vegan? ›

All our products are carefully crafted with simple, natural, 100% plant-based ingredients.

What is the story of Deliciously Ellas? ›

I started Deliciously Ella in 2012, never expecting it to become what it is today. In 2011, following my second year at university, I suddenly became very unwell, and went from being a normal student to effectively housebound in a matter of months.

How many books has Deliciously Ella sold? ›

Her seven cookbooks have sold nearly 1.5 million copies worldwide.

Who makes Deliciously Ella? ›

Ella Mills, founder of Deliciously Ella, is an award-winning cookery author and entrepreneur, and a champion of plant-based living.

Is Deliciously Ella organic? ›

Plants By Deliciously Ella Organic Super Firm Tofu300g

Natural Plant-Based. High in Protein. A plate of natural deliciousness Handmade to a traditional Japanese recipe, our Organic Super Firm Tofu is made from just three simple, natural ingredients.

How much is Deliciously Ella worth? ›

Since then, she has released seven cookbooks and launched 40 plant-based products, which are sold in all major UK retailers. She also has millions of online followers - including 2.4million on Instagram alone. Her empire is worth in the region of £60 million.

Who are Deliciously Ella competitors? ›

Deliciously Ella's competitors
  • Deliciously Ella.
  • Moravskoslezske cukrovary.
  • Rise.
  • Barilla.
  • Avara Foods.

What is the annual turnover of Deliciously Ella? ›

Deliciously Ella, the fast-growing plant-based wellness brand, is a perfect example. The London-based company, now ten years old, operates in 27 European countries with 2022 revenue of $25 million and aggressive growth plans.

How do I choose a cookbook? ›

Here are five tips for choosing an excellent cookbook:
  1. Read the Acknowledgments. I've admitted before that the first thing I do when I pick up a cookbook is read the acknowledgments. ...
  2. Look for Voice. ...
  3. Check for Both Cooking Times and Doneness Cues. ...
  4. Scope out the Design Quality. ...
  5. Don't Be Too Swayed by Size.
Sep 18, 2019

Do people buy cookbooks anymore? ›

Do cookbooks sell well? Cookbooks sell extraordinarily well. According to Kristen Mclean of the NPD market research group, close to 20 million cookbooks fly off the shelves every year in the US alone. Not only that, but it's one of the most stable book markets with only tiny annual fluctuations.

Where to start with cookbooks? ›

Mastering a Dish You Love

A few to start: son-of-Marcella Giuliano Hazan's Classic Pasta Cookbook was a comfort-food staple in my house growing up: simple recipes for soulful pasta meals. You can get a used copy for almost nothing. Another oldie-but-goodie: Main Course Salads by Ray Overton.

What is the most popular cookbook size? ›

Cookbook Sizes Standard

Portrait Size – The traditional portrait cookbook size is A4 or 8.5 × 11 inches. Landscape Size – The ideal landscape cookbook size measures around 11 × 8.5 inches. Square Size – Also a popular option is the square cookbook size which is around 12 × 12 inches.

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